An important use case for facial recognition is: access and booking systems. For example, the hotel experience becomes more comfortable, more secure, more hygienic. Our Acceleration Manager for AVA-X, Tobias Bolliger, tells you all about it.
What is the benefit for the individual of using facial recognition to control access to a hotel or an event?
Just as contactless activities are used more and more, for example when paying, facial recognition, too, is gaining popularity. It is hygienic, contactless and secure. In addition, customers benefit from its high degree of flexibility, for example in hotels. Gone is the need for fixed check-in or check-out times because customers can secure services and pay with their face. Hotels can even set up recognition at the room door, removing the need for keycards to unlock the door and activate the electricity.
Tobias Bolliger oversees the implementation of AVA-X and ensures that the application is optimally introduced to customers.
Of course, it is important to know that AVA-X does not store any movement data. The customer’s face is the only information stored, and that is in a database subject to data protection laws and for which the hotel must guarantee security..
How will the pandemic affect the introduction of facial recognition in everyday life?
A facial recognition system like AVA-X can also measure body temperature, a deeply useful resource in travel and transfer locations. In general, facial recognition is making more and more sense in hotels, at trade fairs, when travelling and at events and large gatherings.
The primary goal is to have an access control system that is contactless and, above all, very fast. Facial recognition will help us to satisfy the increased need for security that has arisen in the pandemic.
How much does a facial recognition solution cost for a provider and what advantages does it offer?
The technology has now become part of everyday life. As cameras, computers and databases are available in hotels, facial recognition no longer needs expensive cutting-edge technology. It is easy to integrate into existing systems, and, most importantly, is affordable.
Of course, introducing facial recognition at individual hotel doors and in door management suites takes a bit more effort. But here, too, there are always cheaper, pre-configured offers. Facial recognition is no longer a futuristic application – it is part of today, and often at a reasonable cost.